If you don’t already know, last spring I launched La Paloma, a line of better sleep and loungewear for kids! This past week we just released our third collection of nightgowns and ribbed knit lounge sets, so I thought I would share a little about the process and our inspiration for these new pieces!
When we designed this collection in August of 2020, the kids had been home from school for over 150 days and were about to embark on a completely virtual school semester. Aaron was working from home and, as a creative director, just about every room of our house had become a studio space for shooting packaging, recipes and lifestyle shots. I was running two different companies, one seasoned and a well oiled machine, the other brand new and keeping me on my toes in more ways than I could count. I couldn’t help but imagine a sunnier, more carefree time.
I had visions of outdoor dinner parties with friends with gingham tablecloths and animated conversations. I pictured our kids creeping barefoot in the creeks around our house with friends chasing those ever elusive tadpoles. I imagined celebrations, new beginnings and many an adventure. It was in this spirit that we designed our spring 2021 collection, The Sunny Side.
I have been so excited about these ribbed knit lounge sets for so long. They were one of the original products we were prototyping from the very beginning. As a new small company, we could only afford to bring one product to market at the time of our launch and since beautiful, cotton nightgowns that kids could play in all day were the very reason for starting La Paloma, that was an easy decision. I never forgot about these sets, though. The wide leg pant is ideal for running and playing and makes a great swim coverup as we head into summer months. This 90’s style tank reminds me of my middle school days. For movie nights, road trips and unplanned adventures, these lounge sets are must-haves for year-round play!
While we will always offer our classic 3/4 sleeve nightgowns (right now we have them in Marshmallow Floral and Paloma Stripe), I was excited to create a short sleeve version for this spring and summer. I love the volume and shape of this sweet, flutter sleeve and am so excited for your kids to try them out! They’re perfect for those extra balmy summer months!
As always, all of our simple 100% cotton nightdresses go through an extensive three-wash process making them cozy enough for sleep and pretty enough to be worn all day. Our pieces are meant for dreaming and playing, traveling and exploring and our prints are always created in partnership with artists, never stock prints. Our current prints are Flower Child, Sunny Side and Wild Berry.
For us embracing the magic of childhood means providing kids with the pieces they feel best in. Simple, beautiful, natural fiber pieces that allow them to rest and recharge and feel like a kid! Head to the site to see the full collection in person!
Photography by Katie Jameson
Location: Commodore Perry