Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party
interest-based advertising appearing on the Website. Mediavine serves
content and advertisements when you visit the Website, which may use
first and third-party cookies. A cookie is a small text file which is
sent to your computer or mobile device (referred to in this policy as
a “device”) by the web server so that a website can remember some
information about your browsing activity on the Website.
First party cookies are created by the website that you are
visiting. A third-party cookie is frequently used in behavioral
advertising and analytics and is created by a domain other than the
website you are visiting. Third-party cookies, tags, pixels, beacons
and other similar technologies (collectively, “Tags”) may be placed on
the Website to monitor interaction with advertising content and to
target and optimize advertising. Each internet browser has
functionality so that you can block both first and third-party cookies
and clear your browser’s cache. The "help" feature of the menu bar on
most browsers will tell you how to stop accepting new cookies, how to
receive notification of new cookies, how to disable existing cookies
and how to clear your browser’s cache. For more information about
cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the
Website content and features. Please note that rejecting cookies does
not mean that you will no longer see ads when you visit our Site. In
the event you opt-out, you will still see non-personalized
advertisements on the Website.
The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp. You may also visit https://optout.aboutads.info/#/ and https://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
The Website collects the following data using a cookie when serving
personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine
shares data) may also use this data to link to other end user
information the partner has independently collected to deliver
targeted advertisements. Mediavine Partners may also separately
collect data about end users from other sources, such as advertising
IDs or pixels, and link that data to data collected from Mediavine
publishers in order to provide interest-based advertising across your
online experience, including devices, browsers and apps. This data
includes usage data, cookie information, device information,
information about interactions between users and advertisements and
websites, geolocation data, traffic data, and information about a
visitor’s referral source to a particular website. Mediavine Partners
may also create unique IDs to create audience segments, which are used
to provide targeted advertising.
If you would like more information about this practice and to know
your choices to opt-in or opt-out of this data collection, please
visit National Advertising Initiative opt
out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative
website to learn more information about interest-based
advertising. You may download the AppChoices app at Digital Advertising Alliance’s
AppChoices app to opt out in connection with mobile apps, or use
the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each
collects and their data collection and privacy policies, please visit
Mediavine Partners.