I first met Erin through mutual friends at Lucky Fabb in Santa Monica back in May. In a sea of chic people, she still stood out as one of the chicest! Erin is a freelance social marketing strategist and founder of Apartment34.com. A few months later, we both found ourselves NYC bound for fashion week and decided to be hipster roomies down at the Ace Hotel, along with Katie and Catherine. It seriously felt like a grown up version of college life for a few days as we stayed up until the wee hours every night eating dessert watching our favorite proposal videos on Youtube. (Just writing this is making me want a reunion!) Anyhow, Erin is oozing with style and is graciously here today to share a little about her own personal effortless chic!
How would you describe your personal style?
I’ve narrowed it down to casually sophisticated, high-heeled and hopefully timeless!
How has your personal style evolved over the years? What things have influenced that?
I think finding “your style” is an ever evolving process. So much is dependent upon your age and stage in life. One of the biggest influences on my style has been my travels, especially in Europe. I always come back craving simple silhouettes and classic investment pieces. Ones that will stand the test of time. I recently purged all of the fast fashion out of my closet in fact! Anything not worth keeping that I hadn’t worn in the last month hit the reject pile. It was liberating!
Do you find that your work influences your style or vice versa?
I love that my work gives me lots fo flexibility with my wardrobe. I can dress up or down, live in denim or rock a fierce dress – it’s all appropriate in creative fields. I do follow the rule that it’s always better to over-dress than under though. You don’t want your appearance to be a distraction or detraction in any work situation. Besides, dressing up is fun!
What sort of pieces are you most into lately?
I’m loving the menswear influence for fall/winter. Katherine Hepburn has always been one of my biggest style icons and I love rocking a strong pant and tailored blazer. I always find power and a subtle sex appeal in those looks.
Where are your favorite places to shop?
I try to stick to my favorite local boutiques whenever possible, but I stalk the sales and Net-a-Porter, Shopbop and the major department stores every season.
What is your most recent fall purchase?
I recently snagged two of my favorite fall trends, a military style peacoast and a lettermans sweater!
Do you think that personal style is important? Does it affect other areas of your life?
I think personal style is not only important, it’s essential. We spend so much time putting intention into other areas of our lives, why wouldn’t you want to be intentional about how you present yourself to the world. I know fashion gets a bad wrap as being frivolous but your style is the first thing people see and what they’ll use to define you. What do you want them to say? As the queen bee, Rachel Zoe says: “Style is a way to say who you are without having to speak.”
What is one piece of style advice you would give someone?
Don’t try to force yourself into something that makes you uncomfortable, but be sure to push a personal fashion boundary now and then, or you’ll get stuck in a rut. And fit is everything. When in doubt, get it altered!
GET HER LOOK: Boots – Zara / Jeans – Jbrand / Chambray shirt – Madwell / Sweater – Similar / Blazer – Maison Martin Margiela for H&M / Bag – Foley and Corina – similar here / Watch – TW Steel