Everything I Know About the Stock Market I Learned from My Grandmother

“Stocks go up and stocks go down, but in the end stocks go up.” – my grandmother

Last week, while on a high from trading stocks and getting into some things at exciting prices, I texted a group of girlfriends to see what they were excited about. These are some of the smartest, most savvy women I know, mind you. I was surprised to find out soon after hitting send that most of these smart, savvy women have never bought stock.This isn’t uncommon, though.

Data suggests that women are 41% less likely to invest their money than men. This is devastating when you consider the numbers. According to Whitney Morrison from Wealthsimple, “seventy-one percent of the money women have is in cash. Not only does your cash not earn a return, it actually depreciates over time thanks to inflation. The stock market, on the other hand, has returned an average of 9.5 percent for the past ninety years, even including the horrific downturn in 2007.” We all know that the market has lost a lot of value in recent weeks, but as long as you don’t need to get your money out of the market and you aren’t heavily invested in risky sectors (or say cruise lines right now), the odds are very, very good that they will eventually go back up.

The unlikely person who first taught me about the stock market was actually my grandmother. She was a savvy investor in many publicly traded companies from entertainment to tech– not because she was an heir to a fortune or a financial guru. On the contrary, she was a devoted stay at home mom of five who was one of the most frugal people you have ever met. She would regularly take home ketchup packets and salt from restaurants. She was cheap when it came to every day living, but thoughtful and generous when it mattered. She made sure I knew what it meant when a stock splits, how to invest my savings in CDs and told me over and over that I could do anything a man could do.

I am no expert. Far from it. But that’s kind of the point of writing this post is to say that you don’t have to be. Here are three things about investing your money that my grandmother would want you to know:

  1. You Should Be Investing: “The old days of putting your money in a savings account and watching it grow into a big chunk of change is over,” says Laurie Itkin. “Yes, time and compounding work magic, but when you are starting with an interest rate between zero and 1 percent, you can’t expect much.”
  2. Only Invest What you Can Afford to Lose: There’s no reward without risk and the stock market can certainly be just that, so make sure you don’t put yourself in a risky situation by overextending yourself. Pay off any high-interest credit card debt. It doesn’t make sense to earn 9% in the market if you’re accruing debt at the rate of 14% on a credit card. Have enough cash liquid to cover you for 3-6 months of living expenses. Then begin investing.
  3. It’s a Long-Term Game: Television and movies have done a great job of showing us what it looks like to day trade or win big seemingly instantaneously– I’m looking at you Billions. The biggest factor of wealth, though, isn’t a fancy finance education, it’s the simple passage of time. Historically, trying to time the market—selling before you think it’s going to crash, buying when you think it’s going to rally—is actually very unsuccessful. What does seem to work ironically is investing your money in a diverse way and forgetting about it. (Diverse just means not putting all of your eggs in one basket– invest in different types of securities and different sectors of the market.)

Want to get started on educating yourself? Read this article. It’s a lot so pace yourself. Instead of scrolling Insta when you first wake up in the morning, you could spend 10 minutes here in this article every day for the next month.

I’ll leave you with these final words from my grandmother. “Stocks go up and stocks go down, but in the end stocks go up.”


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  1. You are adorable and so lucky to have been taught by such an enlightened grandmother, who is probably my age.
    I wish I had been so lucky.
    I look forward to reading more from you. Hopefully we survive our current market.

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