About The Effortless Chic

The Blog

In 2011, with the belief that effortless, every day style should be accessible to all, wardrobe stylist Jen Pinkston channeled her love of fashion and enthusiasm for design into the lifestyle site, TheEffortlessChic.com. Today the site is a repeat destination for readers worldwide looking for Jen’s laid back and effortless take on style.  The daily publication features countless style ideas, interior before-and-afters, and constant tips and tricks for adding style and function into your every day.  While their team continues to expand in Austin and beyond, the core mission of relatable, attainable style will always remain the same. 

Jen Pinkston

Jen Pinkston

Author / founder

Jen Pinkston is a mom, wardrobe stylist, and the creator of the lifestyle site, TheEffortlessChic.com.  An Austin native, Jen moved to Los Angeles after college to pursue her fashion dreams and fell in love with wardrobe styling. She was a stylist on The Ellen DeGeneres Show from 2007-2011 before founding her own business and going on to style personalities including Kristen Wiig, Chris Pratt, Susan Sarandon, Chrissy Tiegen, Portia de Rossi, Charlie Day, Andy Samberg, Allison Janney, Jim Parsons, and Molly Shannon and for major international brands including Gap, Levi’s, Fiat, Verizon, Ritz-Carlton, Ban.do and more.  After a decade in LA, Jen recently moved back to her hometown of Austin with her husband and three-year-old daughter where she can be found about town with toddler in tow checking out new shops and restaurants and enjoying the great outdoors.  Jen is expecting her second baby girl in August of this year.

Meet The Team

  • Britt

    Production Coordinator

    Britt Towns

    With a background in fashion styling and an Art History degree from UCLA, Britt loves finding beauty in everything–ranging from DIYs to food stories and beyond. Her favorite past times are free style dancing, carpool karaoke, and drinking  margaritas with friends. When she’s not producing photo shoots for The Effortless Chic, you can also find her around town wardrobe and prop styling for brands and publications alike. Britt believes you can never be too dressed up to go to the grocery store.

  • Katie

    Resident Photographer

    Katie Jameson

    Katie Jameson is a fashion, editorial, and lifestyle photographer, a native Texan, and a mom to the most adorable Golden Retriever you’ve ever seen!  Her ability to capture a moment, a person, or a place and her inimitable natural light aesthetic bring so much life to the content we create here at The Effortless Chic.  When she’s not shooting, which is rarely, you can find her exploring new cities, drinking iced coffee, and enjoying the company of friends.

  • Sara

    Home Editor

    Sara Barney

    Sara is an interior designer living in Austin, TX (a rare native!), where she helps people create meaningful, accessibly beautiful spaces. She believes the design process should be highly collaborative and feel uniquely authentic to each individual. Sara met her writer husband, Dana, in Los Angeles, CA while they were both chasing the Hollywood dream. Now back on home turf, Sara and Dana enjoy endless amounts of queso and college football with their two daughters, Blake and Decker. When not designing, you can find Sara drinking rosé, wearing sequins, dancing to any/all boy band music, trying to solve a NYT crossword, watching Seinfeld or Gossip Girl (yes, still), going to random sporting events, squishing her kids’ cheeks, maximizing her Amazon Prime account, trying to be a cool mom, and daydreaming about Napa.

  • Lauren

    Gluten-Free Recipe Contributor

    Lauren Daniel

    Lauren Daniel is a freelance graphic designer by day and a self-taught home cook by night. After health issues turned her to gluten free living, she decided to teach her self to adapt recipes she loves, coming up with her own GF versions of both savory and sweet dishes. When she’s not experimenting in the kitchen, you can find her walking her poodle-dachshund pup around their central Austin neighborhood, sipping coffee and perusing thrift stores with her husband, or crafting with girlfriends.

Contact

  • General

    Want to get in touch? We would love to hear from you! For general questions, press opportunities, information on our sponsorship programs, or content submissions, please email studio@jenpinkston.com