In 2011, with the belief that effortless, every day style should be accessible to all, wardrobe stylist Jen Pinkston channeled her love of fashion and enthusiasm for design into the lifestyle site, TheEffortlessChic.com. Today the site is a repeat destination for readers worldwide looking for Jen’s laid back and effortless take on style. The daily publication features countless style ideas, interior before-and-afters, and constant tips and tricks for adding style and function into your every day. While their team continues to expand in Austin and beyond, the core mission of relatable, attainable style will always remain the same.