About The Effortless Chic

The Blog

In 2011, with the belief that effortless, everyday style should be accessible to all, Jen Pinkston channeled her love of fashion and enthusiasm for design into the lifestyle site, TheEffortlessChic.com. Today the site is a repeat destination for readers worldwide looking for Jen’s laid back and effortless take on style. The daily publication features countless style ideas, musings on motherhood, interior before-and-afters and constant tips and tricks for adding style and function into your every day.

contact: studio@jenpinkston.com

Jen Pinkston

Jen Pinkston

Author / founder

Jen Pinkston graduated from the University of Texas in 2006 before moving to Los Angeles and getting her start in wardrobe styling. She worked as a wardrobe stylist on “The Ellen DeGeneres Show” for four years before starting her freelance styling career, where she worked with celebrated artists
and national brands to bring their brand and vision to life. In 2010, Jen started the lifestyle blog, The Effortless Chic, as a way to bring the effortless, everyday style that she brought to her clients to a broader audience. The site quickly grew into a full-time job, and she now, along with her team, creates thoughtful content related to design, parenting, food and style for both herself and her clients five days a week. A born-and-bred Austinite, Jen returned to Austin with her family in 2016. Her latest project, a children’s lounge and sleepwear line called La Paloma recently launched in May of 2020.

Meet The Team

  • Britt

    Production Coordinator

    Britt Towns

    With a background in fashion styling and an Art History degree from UCLA, Britt loves finding beauty in everything–ranging from DIYs to food stories and beyond. Her favorite past times are free style dancing, carpool karaoke, and drinking  margaritas with friends. When she’s not producing photo shoots for The Effortless Chic, you can also find her around town wardrobe and prop styling for brands and publications alike. Britt believes you can never be too dressed up to go to the grocery store.

  • Katie

    Resident Photographer

    Katie Jameson

    Katie Jameson is a fashion, editorial, and lifestyle photographer, a native Texan, and a mom to the most adorable Golden Retriever you’ve ever seen!  Her ability to capture a moment, a person, or a place and her inimitable natural light aesthetic bring so much life to the content we create here at The Effortless Chic.  When she’s not shooting, which is rarely, you can find her exploring new cities, drinking iced coffee, and enjoying the company of friends.

  • Sara

    Home Editor

    Sara Barney

    Sara is an interior designer living in Austin, TX (a rare native!), where she helps people create meaningful, accessibly beautiful spaces. She believes the design process should be highly collaborative and feel uniquely authentic to each individual. Sara met her writer husband, Dana, in Los Angeles, CA while they were both chasing the Hollywood dream. Now back on home turf, Sara and Dana enjoy endless amounts of queso and college football with their two daughters, Blake and Decker. When not designing, you can find Sara drinking rosé, wearing sequins, dancing to any/all boy band music, trying to solve a NYT crossword, watching Seinfeld or Gossip Girl (yes, still), going to random sporting events, squishing her kids’ cheeks, maximizing her Amazon Prime account, trying to be a cool mom, and daydreaming about Napa.

  • Lauren

    Gluten-Free Recipe Contributor

    Lauren Daniel

    Lauren Daniel is a freelance graphic designer by day and a self-taught home cook by night. After health issues turned her to gluten free living, she decided to teach her self to adapt recipes she loves, coming up with her own GF versions of both savory and sweet dishes. When she’s not experimenting in the kitchen, you can find her walking her poodle-dachshund pup around their central Austin neighborhood, sipping coffee and perusing thrift stores with her husband, or crafting with girlfriends.


  • General

    Want to get in touch? We would love to hear from you! For general questions, press opportunities, information on our sponsorship programs, or content submissions, please email studio@jenpinkston.com



  • Privacy Policy

    Information Collected
    The Effortless Chic collects as little information as possible from users looking to post comments and messages in the forum.  We will typically collect a name (either real or alias), personal website, and e-mail address.

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    With Whom Information is Shared
    None of your information will be shared with third parties.  The Effortless Chic may use your e-mail address in the future to contact you regarding the site, however, an opt-out will always be provided.  Your name and website may be displayed on the site if you post a comment or a message in the forum.  However, your e-mail address and privacy will always be kept secure.

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    If The Effortless Chic chooses to send out newsletter updates in the future and we have your email address on file, you may receive a copy of our newsletter.  However, at the bottom of every newsletter will be an easy way to opt-out.  The editors of our site hate SPAM as much as you and have no intention of filling up e-mail boxes with unwanted messages.


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