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About

Jen of Effortless Chic

Jen Pinkston is the founder and CEO of La Paloma, a line of artful pieces for women and kids to sleep, lounge, and play. Prior to starting La Paloma, Jen worked as a wardrobe stylist in Los Angeles for many years on a myriad of television, commercial and print projects. In 2010, she launched TheEffortlessChic.com as a way to share styling tips and more behind the scenes with a wider audience. The site continues to be a thriving content hub today! In 2016 Jen moved back to her hometown of Austin, Texas with her husband and two daughters where they now enjoy a truly astounding number of breakfast tacos. In 2021 she was named to Forbes' Next 1000 list.

For more information, contact jen(at)jenpinkston.com

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About The Effortless Chic

Jen Pinkston, The Effortless Chic
La Paloma

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